Prompt: Create branding that included a package design that communicates and represents the unique value proposition. 

 

Client: School Project | Sauce Factory; 

 

Media: Print, Digital, Packaging, Presentation

 

Challenge: Distinguish the branding and packaging to create a unique shelf presence. Create branding that aligned with the USP, mission, and brand story.

 

Solution:  I focused the brand story on being built around the desire to reconnect people with where their food comes from. This allowed the consumer to feel a connection with a person and a face instead of a big corporation. I achieved the look of being made with love and natural local ingredients with neutral colors, imagery of farmers, and typography that was approachable and friendly.

 

Role: Created the entirety of the project